Mercedes-Benz Electric Car "Concept EQ"

At the Paris Motor Show, Mercedes-Benz unveiled its new product brand for electric mobility: EQ. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.


Design with new electro-look.

“Concept EQ is hot and cool,” says Gorden Wagener, Head of Design at Daimler AG. “Its fascination lies in a reinterpretation of our design philosophy of sensual purity, the aim being to create an avant-garde, contemporary and distinctive electro-look. At the same time, the design of the visionary show car, which has been reduced to the essentials, reveals an alluring progressivity.” The monolithic basic form of “Concept EQ” unites the genes of an SUV with the dynamic character of a coupé and a dash of shooting brake at the rear end.

Interior: Avant-garde and functional.

The focus of the driver-oriented cockpit is on simple, touch-based controls with a new electro-look consistently reflecting the exterior styling. The asymmetrical design of the instrument panel with its large, floating wide-screen display is tailored to the driver. The interior of “Concept EQ” is characterised by contemporary luxury, finding its main expression in an all-new user interface, which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes-Benz. Bordered in rose gold, the centre console appears to float in space: dispensing with mechanical controls, it is equipped with touch-sensitive elements. Similarly to the touch controls on the steering wheel, the driver can use a finger to operate the automatic climate control and the infotainment system.

With “Concept EQ”, Mercedes-Benz shows how electric cars can soon move into the fast lane: the concept vehicle with the appearance of a sporty SUV coupé gives a preview of a new generation of vehicles with battery-electric drives. The dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components, and permanent all-wheel drive deliver the guarantee of dynamic high-level performance.

Comments

Post a Comment

Popular posts from this blog

Image
Toyota C-HR Hybrid From the Auris and the Avensis to the Yaris and the RAV4, all of Toyota’s recent mainstream cars have been depressingly vanilla. White goods. Reliable, serviceable, capable—but as engaging as a washing machine or fridge freezer. But with the C-HR—an acronym for Coupe-High Rider, if you were wondering—Toyota has built a mass market vehicle with some of the panache shown in more niche models like the GT86, hydrogen-powered Mirai, and new Prius. And all it had to do was take the 2014 Paris Motor Show C-HR Concept and put it into production. The version we have on test is the 1.8L hybrid. Before you ask, yes, this is basically a Mk.4 Prius with shoulder pads. Like the Prius the C-HR hybrid is a front-wheel drive machine. If you want an all-wheel drive C-HR you’ll have to go for the 1.2-litre turbo model. Drivetrain The relationship between the Prius and the hybrid C-HR runs deep. Both use the new GA-C platform which is part o
Read more
Image
2018 BMW 8-series coupe The luxurious new two-plus-two coupe is planned to return to the BMW line-up in 2018 after an almost two decade hiatus as part of what company bosses describe as the biggest model offensive in the company’s history. The Concept 8 Series is being displayed this weekend at the Concorso d’Eleganza on the shores of Lake Como in Italy, and is the first in a series of ultra-premium cars from BMW. Design with new BMW 8-series coupe Speaking at the Concept 8 Series unveiling, BMW board member Ian Robertson said: "We want to bring more cars into the upper luxury segment. We have already announced we are in the development phase of the X7. We are working on other products as we feel there is a lot of opportunity there. The new 8 series is part of this. In the next couple of years we will see the most comprehensive change in the history of BMW." Set to challenge the like
Read more